 Wysłany: Śro 23:35, 06 Kwi 2011 Temat postu: The development of K Swiss shoes |
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| The development of ,defier ds WHT/LTGRY/NVY/REDk swiss girls shoes
In January 1987,champion tennis shoes, Steven Nichols ex president of Stride Rite Corporation,anglesea WHT/NEPNK/SLV, having raised more than $116 million,k swiss training shoes,bought K Swiss from the Brunner brothers for a mere $20 million. Nichols,classic original BLACK, in keeping with the shoes' elite status,k swiss athletic shoes, as the price of a pair of k swiss girls shoes were much higher than any of it's contemporaries,k swiss running shoes, chose to run his ads in athletic magazines,ks nicko vnz STINGRAY/BLACK, billboards and radio for selected cities. He expanded on this exclusivity-strategy by closing all the accounts in Japan,court pc BLACK/SILVER, with the exception of certain high-end stores. By the end of 1989 the company recorded sales in excess of $60 million for the US market,shoes k swiss, by 1990 the selling price for a pair of k swiss girls shoes, in Japan was equivalant to USD100, establishing it as a "luxury" item. Nichols, opened a 251,andrus WHITE/SILVER,000 square foot distribution center in 1991,ks team STRM/WHT/PTNA/SLVR, he in the same year also formed a partnership with C & J Clarks to distribute k swiss girls shoes to seleted department store in Europe and the UK. k swiss girls shoes was granted the patent to both the Cushion Board sole construction and the D-R Cinch lacing system,k swiss toddler shoes, in February 1992. The "Belais" and the "Belais-LT" was introduced in 1993 and the company expanded into the basketball as well as the aerobics apparel markets. Moving from the indoor arena tp hiking and casual wear,surf & sand ii vnz WHT/NEPNK/WHT,K-Swiss introduced twelve new k swiss girls shoes in 1994, and expanded their magazine-advertisment platform to include Backpacker and Outside. The company's first television advertisment,tubes run 100 mesh CLSCBLU/SLV/BLK, targeting a much broader market segment than previously began in 1996,resulting in sales of $116 million and stock trading at $28 per share by 1997. Although k swiss girls shoes opened account with stores like Nordstrom,ultrascendor WHITE/NAVY/SILVER, Footlocker, Footaction and Dillards,k swiss running shoes, the company still maintained its policy of not flooding the market. In a 1999 interview with Sporting Goods Business,brown tennis shoes, Nichols stated,cheap tennis shoes, ‘Many of our shoes we introduce for a very short period of time and then at some future date we reintroduce it and we reintroduce it on allocation to make sure that nobody buys k swiss girls shoes too many. … When a retailer sells out virtually to the last pair,k swiss stores, that's when we're the happiest.' The $17-million ad campaing, called "Club K-Swiss" launched in 1998 resulted in sales of $162 million for that year. K-Swiss continued to expand worldwide with sales in excess of $500 million by 2005. |
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