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Stuart - Ross's elected reason: Ross, has been under the influence of the embarrassing M&S loitered sales in the short term began to change, the greater the profits last six months increased by 32%. This is due to the rose to female outfit of redesign and positioning. Rose from T form on the stage get inspiration and make M&S women tend to be more fashionable, invite famous model as brand ambassador. It is said, at last the Christmas period, women's average 30 seconds of cashmere sell one.
He said: "every minute, I'm thinking how to amuse every woman." This makes him is known as "champagne Charlie" - dotes on good life, open their planes, like a woman.
The lunar Chinese Spring Festival just passed, in Shanghai, nanjing rd 863 Marsha department mainland China first store the fifth floor a bare and do not break Marsha style rooms, in nearly six ten-day of britons Stuart rose in the black suit fit clipping - this is ms. Martha's own brand - use a sensitive and calm celadon eyes quietly scanned the global financial tsunami occurs in the periodical pre-opening flagship store.
"I return to Marsha's mission is to make Marsha more modern, become more successful global retailers, even if the financial tsunami would stop me forward footstep." This is thin but give a person dynamic impression of Ross firm mouth dark sayings.
Stuart - Ross incumbent Marsha department global chief executive,[link widoczny dla zalogowanych], the chairman of the board. Born in 1949 he although hair slightly gray, but the spirit is still and hearty. He claimed to body is a Russian and Chinese lineage and very predestiny. His grandparents are belarus immigrants, in the late nineteen twenties already came to China. His real name is Bryantzeff,[link widoczny dla zalogowanych], his father, a former British royal air force and civilian official, changed name.
For his success, Ross speech, everyone has their own potential, compare luck is me this potential can be released, I believe that as long as you have a strong enough willpower, you can open up gives oneself heaven and earth.
However, since last year by the us subprime mortgage crisis caused by the financial tsunami sweeping the globe, Martha also failed to escape by luck. A while ago, Ross declared closed British twenty-seven Marsha store, and more than 1,000 jobs. But Martha in China first flagship store in its early development also suffered does not adapt, therefore, Ross has come to China personally diagnosis.
China's first shop native bond
"Need not ask price, only a penny" is the initial Martha. Ross "helm" Martha department was founded in 1884, established3 by Michael mark (Michael Marks) in the UK Leeds city management of a selling a penny of small commodity stalls. Where the commodity inexpensive, entirely to sell only a penny. Until 1894 on September 28, Michael invite Tom Spencer (Tom Spencer) joined, the famous Marks&Spencer company (Martha) born in 1926, and realize listed.
Martha with its continuous innovation is well known in the world. In 1934,[link widoczny dla zalogowanych], Martha to becoming the first establish exclusive research laboratory to develop new fabric British retailers. In the 1970s and 1980s, Martha the first to launch ready-to-use food,[link widoczny dla zalogowanych], such as breast meat cream volume and sandwiches. Nowadays, Martha had become able to provide consumers with clothing, household goods as well as all kinds of food, annual turnover of more than 90 billion pounds of large retail enterprises.
Since last started to spread in the global financial tsunami to Marsha caused great impact. Ended December 27th quarter in, Martha sales dropped 7.1 percent in January, it is the company's revenue decline in ten years the biggest one in years. "Financial crisis comes, Martha impossible, which possess, we adopted the three main measures: one, better control cost; secondly, in cash management should have a more robust policy; third, we had to small-scale downsizing." Ross said.
Ross opinion, Martha is a 125 years history of the old, the need for innovation. He also thinks that Marsha's development should also look in outside Europe.
On October 2, 2008, Martha department in mainland China first flagship store in Shanghai flourishing business street nanjing road Shanghai flagship store opened, Martha inheriting thick British style, blackish green color and brick red as fundamental key, dense but pure and fresh. Shelves decorate use fashion open, have contemporary feeling very much, although it is indeed a veritable department store. But from a certain Angle, it is not a traditional department stores, because store sell all labeled Marsha labels for independent brand goods this is Martha's most distinctive place, the differentiation also contributed to its success.
However, Martha Shanghai flagship store at the beginning of had opened by many questioned. In the opening of the first few months of the supply chain, the problem causes Marsha department of Shanghai flagship store of goods are scarce, food section in this area will be less food in the area, many shelves often appear empty seats. And in fact, Martha department store opened and food is its reputation among consumers, one of the best products of frequent shortages of food will make its lost some of their customers. In addition, Martha department store Hong Kong's experience copy to the mainland, according to Hong Kong's size is determined at Shanghai supply of clothing sizes, which results in a small garment supply little or none, because this also affected its in-store clothing sales.
Ross admit Marsha Shanghai flagship store in practice there appeared at the beginning of the retailer, goods-stopping such embarrassing situation, but now it has improved, these questions but also let he realized that in future still need to mainland outlets to aggressively adjustment, the most dominant thoughts are to strengthen localization and the height of normalized.
"Recently we replaced the mainland on the senior level, the greater China region in the future by Martha managing director of Hong Kong and the mainland business unified management,[link widoczny dla zalogowanych], and in the summer in Shanghai construction Marsha special warehouse,[link widoczny dla zalogowanych], make the supply chain more smooth." Fyi, although Marsha headquarters have small-scale layoffs, but not in China layoffs, instead, currently recruiting more Chinese local staff, in order to enlarge the scale.
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