Nike's global business

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Nike, founded in 1964, formerly known as the Blue Ribbon Shoe Company. In 1972, Nike changed its name to Blue Ribbon. In 1975, in order to reduce production costs, Nike Japan's production lines to lower labor costs in Korea and Taiwan, and later extended to Indonesia and China; 10 years, the rapid rise in the United States, the mid-80's, Nike's annual turnover of more than 3.7 billion U.S. athletic shoe market, occupying more than half; Nike's annual sales in 1999 reached 95 billion U.S. dollars, into the "Fortune" 500 ranks over the original Adidas brand with industry leaders Adidas, Reebok, as the success of the past 20 years the world's consumer goods companies.
Nike's marketing practices is also high that: logo Swoosh (meaning "whoosh"), is printed on all Nike products, and allow consumers to immediately identify out of the clear signs. In addition In addition, Nike produced an imaginative people's traditional advertising; in the inland city to build a basketball court; donated to the secondary set of Nike products, using a variety of publicity continues to shape the brand and a series of marketing to let more people pursuit of their stylish products.

Perhaps we now recall Nike brand to invest in retail use ("Nike Town") and professional sports groups (to buy a Brazilian soccer team.) These two apparently unrelated with the shoe moves, while filling the Nike closer to the consumers,[link widoczny dla zalogowanych], not only beneficial to occupy the market share, but also maintained a high price. The results of all this is that Nike received unprecedented [link widoczny dla zalogowanych]. Strong brand and market resources,[link widoczny dla zalogowanych], OEM manufacturers what hard to find, and the final excess profits will still flow to Nike.

Today, Nike's advertising has entered the subway, smart, innovative, and even much inspiration. Thus,[link widoczny dla zalogowanych], Nike was the founder, CEO Philip Knight worship as "the advertising industry's Picasso." In fact, both Picasso or a Knight, to start a business if its virtual business, must have their own characteristics of the place, so have their own advantages, advantages in this context, the key can be set quickly resources, raising its brand appeal, Ye Hao is a wealth of knowledge, is the exclusive resources worth mentioning, the enterprise itself must have a core of support, companies must have the ability to make their own dominant position in order to effectively implement virtual management .
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