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2010 at the end of the world fashion capital of Paris for the luxury goods business empire, war stories and contribute to a thick and black. Paris, two of the world's top luxury goods giants LVMH (Moet Hennessy Louis) and HERMES (Hermes) is acquired to start a battle with the anti-takeover.
10 end of the world's leading luxury goods group Moet Hennessy Louis suddenly issued a statement declaring the help of financial derivatives instruments, the company successfully acquired a total of 17.1% held by Hermes shares, worth up to 1.45 billion euros.
Recently, Hermes was the organization of the family who took a tough stance against the \And firmly said: \\A high-profile use of capital expansion,[link widoczny dla zalogowanych], assembly line production enterprises genes, and a practice manual production for a Birkin bag can allow consumers to brands such as the war for six years, was regarded as a war of money and poetic.
LVMH attempts

\Then come along to my name. \
from Givenchy, France, Sephora, to Spain Loewe, TAG Heuer Swiss, to the United States, Donna Karan, Marc Jacobs and BeneFit, and then to Italy, Fendi and Emilio Pucci, all by LVMH income under its command. According to consulting firm Alacrastore data, from 1987 until now, LVMH to acquire 62 pen, in addition to holding 74 companies.
Paris, France, media reports quoted the original sentence, \\
In addition, in recent years as large-scale independent retailers to reduce inventory, LVMH's wine and champagne sales of commodities decreased by about 40%. LVMH has always hoped to sell the need to rely heavily on other independent retailers, brands,[link widoczny dla zalogowanych], and to focus on the brand of its own retail stores - the more ornate, more luxury goods.
elegant and luxurious image of Hermes is on Arnott's appetite, the luxury of a dark cloud, the Hermes is one of the few brands that is growing. This performance is very attractive.
does Hermes Moet Hennessy Louis has long coveted. Arnott had explained,[link widoczny dla zalogowanych], back in the 80s of last century, Hermes sell LVMH group of shareholders have about 10% of the shares; of these shares in the early 90s the request of the former chairman of Hermes was sold. According to his subsequent explanation, LVMH has acquired the past few years about 5% stake in Hermes. Analysts said this shows LVMH premeditated, with a few years began to re-layout of the acquisition of Hermes.

research institutions such as Deutsche Bank, according to estimates, LVMH Group, the acquisition means for the Group in terms of long-term. Currently LVMH55% of the profits come from Louis Vuitton, and other leather goods brands such as Fendi, Loewe, Celine LVMH over the years are dragging the hind legs, and bought Ruaimashi Louis Vuitton certainly can ease its dependence.
Although the present Arnault told the media a few leisurely, LVMH will not seek a hostile takeover, it will not seek seat on the board of Hermes, \sex, in order to save his family and to contribute to French features ... ... \He then became Chairman of the Board since LVMH, had said the same thing more than once, but almost no one spared from Arnott's palm. It will be recalled, in 1999, GUCCI buy 5% stake in the Group, when he spoke Arnault is the same thing, while within a month of GUCCI's stake to 34%.
moment, overwhelming the local newspaper coverage of the French family for the LVMH Group Holdings Hermes Hermes said dissatisfaction, LVMH Group Chairman Bernard Arnault said he did not mind the negative voice, \do not think that a private investment partnership has the right to order people to give up his stake in ... ... we are long-term investment for the Hermes, neither for society nor by their family to contain. \
business throughout the world as a giant luxury goods, LVMH investment in Hermes but also a further expansion of territory.
how genes brand heritage?
in the country, LVMH Group and the Hermes Group, the Chinese media have said that could not accept the relevant interview for this issue. This is the luxury goods industry practice in China. Talk about brand culture,[link widoczny dla zalogowanych], talk about others. Especially when the event comes.
\\Hermes 2010 through ups and downs. May 1 of its former chief executive Jean-Louis Dumas died, followed by Jean-Louis Duma to hire and to establish the classic Hermes style of Jean Paul Gaultier will design director, announced his resignation, his successor is a French crocodile design Director Christophe Lemaire, the change in a lot of people stunned. But Hermes has not affected the stock price, and climbing higher and higher, even double. Moment, the French financial markets are on the LVMH Group Authority share options Ruaimashi Group investigation into the incident, to confirm whether the transactions comply with the rules of financial transactions.
past few years, LVMH,[link widoczny dla zalogowanych], Richemont and PPR luxury group tentacles have three deeper more widely. Want to compete in the international capital in the operation of blowing hot and cold, the brand is only big enough to better withstand the development, design, delivery and other costs, and the most convenient way is to buy the expansion.
longitudinal joint senior partner of consulting Zhida, brand management strategy that senior expert Liu Wei, LVMH acquisition of Hermes or value his or her own brand of genes: first, not since that is a luxury, but claimed is a creative artisans; Second, do not outsource, 85% of the work of their hands; Third, do not water based, from start to finish sewing by a single craftsman; fourth, and so afraid that consumers are willing to birkin handbags, etc. 6 years; Fifth, do not sell franchises, would rather spend 20 years to master the industry's top skills; Sixth, do not do the first, say the total figures are only concerned about the value of care; seventh, did not lead to any market, and do latecomers.
the moment, people are most concerned about is that once the takeover is successful. Hermes classic traditional handmade products will become a production line because the response to the expansion. The traditional handmade products are the core values have always been a point of Hermes. British books \Only Hermes, or insist on manual origin in France.
Liu Wei believes that a luxury brand strategy must ensure that the principle that heritage in the past, to respect the brand heritage, such as family history, unique brand of skill and vivid stories, the brand identity from the traditional.
the moment, in an increasingly convergent world, Hermes is no doubt to keep his own style. But the world's management guru 阿诺尔特魏 Mann in 2001, \and not to ask an economist. \